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Biggest 11.11 Sale

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Shop 11.11 Sale

Busy Series

Double Sided BusyBoard Premium

Double Sided BusyBoard Premium

Sale price  $296.00 SGD Regular price  $329.00 SGD

Whimsical Wonderland Home

Whimsical Wonderland Home

Sale price  $439.20 SGD Regular price  $549.00 SGD

Baby Bloom Walker - 4th Anniversary Launch

Baby Bloom Walker - 4th Anniversary Launch

Sale price  $168.00 SGD Regular price  $189.00 SGD

DIY Busyboard

DIY Busyboard

Sale price  $104.00 SGD Regular price  $114.00 SGD

Curated With Intention

Every item on our store is handpicked, tried, and tested — by real parents, for real families. Only what we trust, we share.

Made With Love, Designed to Grow

Our Busy Series is crafted to grow with your child — customisable, engaging, and full of thoughtful details made for little hands and big imaginations.

We Stand With Parents

From pregnancy to play, we’re here to make life easier, calmer, and more joyful — one thoughtful product at a time.

Our Collections

Testimonals

Our son loves his BusyFirst 2-in-1 Busyboard! He plays with it for hours and we can see how its helping him with his fine motor skills

- Maria

We are so happy we got the BusyFirst Busyboard for our daughter. It's a verstatile toy that she enjoys playing with and we can see how it helps with her cognitive development

- Isa

My child loves it playing with the different part of the house and it provides me with a peace of mind, knowing that it is assembled in Singapore

- Jia

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